Once again, LaVar Ball has experienced a bit of a reality check. LaVar, the father of UCLA star Lonzo, has been making national headlines recently for all the wrong reasons. And while LaVar has said and done many attention grabbing things in the past, this one may have hurt the most.
Only a short time ago, it was reported that Lonzo Ball got passed up by Nike, Adidas, and Under Armour, after they refused to license LaVar's signature "Big Baller Brand." LaVar stated that he was looking for a "partner" rather than an endorsement. So, after being turned down by the big names, they went ahead and stuck with their own brand.
Thus came Lonzo's first signature shoe, the ZO2, with a ridiculous price tag of $495. While it seems hard to believe that anyone would pay almost 500 dollars for a rather insignificant shoe, rumors indicated that almost 5,000 ZO2's were sold within the first few hours. No doubt, that's what the Balls were expecting (and what they wanted us to believe). LaVar himself said Lonzo's shoe was symbolic, stating that he's already done enough to earn such an expensive brand.
5,000 pairs, however, does not even come close to how many were sold that first day. According to a report by Nike Kicks, less than 300 pairs of shoes were sold after the first day. That's right ... less than 300 pairs.
Nike Kicks explained that: "While we have no access to sales receipts, transactions, or traffic data, we have been monitoring levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned Z02 Primes had sold, along with 53 autographed Z02 Primes."
It may take more than some bad revenue to bring LaVar Ball down a notch, but it definitely hurts to have such an embarrassingly low number of shoe sales on release day.