NBA and Adam Silver monitoring this situation for years, and maybe they will try to make some change because of millennial attention spans.
According to Microsoft, average person' attention span in this wild world of social media is down to eight seconds.
You know those late-game situations, where timeout after timeout make the final 30 seconds last 10 minutes? During a press conference in London before the Denver Nuggets' 140-112 rout of the Indiana Pacers on Thursday, Silver noted that the league tracks the end of games — specifically the number of timeouts that are allowed — "very closely" and said the NBA's competition committee will likely take a "fresh look" at game length at the end of the season.
"It’s something that I know all of sports are looking at right now, and that is the format of the game and the length of time it takes to play the game,” Silver said. “Obviously people, particularly millennials, have increasingly short attention spans, so it’s something as a business we need to pay attention to. ... When the last few minutes of the game take an extraordinary amount of time, sometimes it’s incredibly interesting for fans, other times it’s not."
Well done, commissioner Silver. Well done.
However, it will be very difficult for the NBA to short timeout because of the advertising and money, but they will probably test it out and see how they can have a better engagement with the fans.