2016-17 MVP Russell Westbrook is one of the most entertaining and energetic players in the NBA, perhaps in the entire history of the league, and because of his style of play, many fans around the world have fallen in love with the Oklahoma City leader.
Despite his low-efficiency when shooting the ball, and his high rate of turnovers, Westbrook is still one of the most popular players in the NBA, based almost entirely on his dedication to the game. So why is it that Westbrook — one of the faces of the league right now — can’t move merchandise on par with big names such as LeBron James and Steph Curry?
Surprisingly, in his MVP year last season, Westbrook only ranked fourth in total jersey sales across the season, beaten out by the likes of James, Durant and Curry. For a man who averaged a triple-double and was the league MVP, only coming fourth in jersey sales is head-scratching to say the least.
To add to this, Westbrook’s Jordan Brand sneakers haven’t been flying off the shelves either according to sale numbers.
To compare, during Derrick Rose‘s MVP season back in 2011 — an easy comparison to make as both are MVP’s, and both are athletic point guards — the Chicago Bull was the top jersey seller for that season, as well as selling double the amount of shoes as Westbrook did in his MVP campaign.
— Erik Horne (@ErikHorneOK) April 11, 2017
For a player as popular as Russell Westbrook, these statistics are extremely worrying for his personal brand.
If Russ wants to have a profitable career after basketball, these sale issues should be ironed out as soon as possible before it starts costing him thousands, if not millions in lost revenue.