NBA coaches have been up in arms over LaVar Ball recently, and it’s not hard to see why.

Ball, in an interview with ESPN, recently called out Los Angeles Lakers coach — and coach to his son Lonzo — Luke Walton, citing that Walton had “lost the locker room,” and that “players weren’t playing for him anymore.”

The comments about Walton — especially from someone who isn’t an NBA figure — angered the rest of the NBA, including the likes of Dallas Mavericks coach Rick Carlisle, who launched a scathing attack on ESPN for reporting on such a story.

Well, now Golden State Warriors coach Steve Kerr has throw his hat into the ring, calling out LaVar for is comments:

“Somewhere, I guess in Lithuania, LaVar Ball is laughing. People are eating out of his hands for no apparent reason, other than that he’s become the Kardashian of the NBA or something,” Kerr said, according to Connor Letourneau of the San Francisco Chronicle.

As you can see, Kerr feels pretty strongly about the way the Ball family has been portrayed by the media, to the point where they’ve become major personalities in the basketball world for no apparent reason.

“That sells, and that’s what is true in politics, entertainment, and now sports. It doesn’t matter if there’s any substance involved in an issue.”

Kerr’s comparison to the Kardashians is spot on, as the Ball’s even boast their own reality TV show nowadays. Not only that, but almost every single thing they do is reported by the sports media to the point of oversaturation. Also, just like the Kardashians, the Ball family seem to receive a ton of hate that doesn’t affect their fame in the slightest.

Kerr did note that this wasn’t a jab at ESPN, but moreso the way media has evolved over the past 10 years or so.

“This is not a condemnation of ESPN,” Kerr added. “It’s not. It’s a societal issue. It’s been going on for many, many years, and it’s really, I think, invading the sports world now.”

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